There is a saying which goes something like this, the one who cuts the forest knows the challenges of the wild. Somehow, putting together a magazine, when the whole world is proclaiming the death of print, may seem like a far cry; however, some of us like to take the road less traveled.
We embarked on an uphill task by breaking set parameters of what must be done and made our own rebellious rules. As Indians we like to spend our hard-earned fortune on a wedding so we came up with the best designers from the King of Drapes, Tarun Tahiliani, telling us why brides like lighter, easy, breezy silhouettes, to the gown maestro, Gaurav Gupta, starting his menswear line, a segment that has always had loyal devotees but was never overtly radical.
As the earth is rotating rather in a tizzy on its axis, we need something that we can sit down and read at leisure. That’s why we give you a collector’s item that will satiate your wedding needs no matter how heavily embroidered your dreams are. We promise to full them!
Just like the prowess that crafts possess which celebrate our heritage, the illustrations that we executed were all handcrafted as we at Bridal Asia understand the subtle nuances of luxury.
And when you have a woman who has broken all the rules… ahem… a bit like us, we feel we spotted our spirited soulmate. Jacqueline Fernandez, our cover star, came from Sri Lanka, learned the language, overcame insurmountable odds, but never gave up. Just like we won’t as we believe the power that print is empowered with, no digital mogul can ever extinguish.
So welcome to our world as we give you a hand-held glimpse of unadulterated glamour, unmitigated pizazz and just the right drizzle of style!
EDITOR-IN-CHIEF AND PUBLISHER