A crisp freshness and a design attitude that expels flamboyance introduces the design label
“Varun & Nidhika”.
Varun and Nidhika established their label in May 2010 withstanding a vision of individuality and strong dose of personal style statements. The brand stays close to trends but interprets them a little differently, and a little privately.
Detail oriented, with color, craft and texture as their forte, they experiment with Indian embroideries and textiles. Personal connection is the very quintessence of their work and plays a major role in understanding the mood of their design. The Brand relates to their customers and buyers. Their design realm brings to the fore front, details and visual play.
Their style of working is inseparable from their design ethos. The Brand believes in striking a balance in the entire process, working in sync through all their process of planning, designing, marketing and retailing.
Varun bagged the award for “The Best Creative Collection” at his graduation show and honed his creative skills at maverick designers Manish Arora and Rohit Bal, where he trained himself and widened his perspective crafting grand ensembles, delivered with high levels of finesse and perfection.
The complimentary balance to the label is Nidhika, awarded the “The Best Commercial Collection” for her graduation project thereafter lending her creative influx at designer Namrata Joshipura. Nidhika’s personal style is most deﬁnitely the starting place for the brand’s aesthetic, and over the years, her individual styles has melded into the DNA of the brand. The brand has developed a distinct character, one that echoes their personal style and runs through their many collections.
The brand currently retails from 25+ stores including Ensemble (Delhi & Mumbai), Ogaan (Delhi), Evoluzionie (Chennai), Anthropologie (UK & US) and more.