I am Design

I am Design is an innovative & contemporary fashion label that revels in the idea of living by ‘design’ and not by default, evolving with the sole purpose of completeness. This Brand offers a unique fusion, along with timeless & trans-seasonal wearability, that is apt for all occasions, be it wedding functions, formal & social gatherings or festivals like Diwali, Rakhi, Eid etc. Inspired by the harmony that exist in the nature, I am Design finds: Beauty in simplicity, Joy in slow handcrafted fashion, God in precise details & fits, Calmness in understated aesthetics, Emotions in colours Purpose in harmony & completeness- with the sole aim of giving the wearer a feeling of being whole. Indian at heart yet global in nature, the brand’s collections transcends boundaries & geographies. The avant garde amalgams create a certain sexiness that’s effortless and easy. The designs are as subtle as they are powerful! And the wearer becomes the creation- the design itself! Thus, I AM DESIGN.

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