Papa don't Preach by Shubhika

Papa Don't Preach by Shubhika is an Indian designer luxury label that caters to the spirit of the untameable woman who stands for herself. The brand came to life in 2010 and has been here for women who display a fierce urban sense of style, and are constantly experimenting and redefining their fashion boundaries.  

With our love for drama and strong women, we have dressed icons we look up to like Katy Perry on Vogue India, Priyanka Chopra, Deepika Padukone, Sara Ali Khan, Tara Sutaria, Kalki Koechlin, Sonam Kapoor, Sarah Todd, Radhika Apte, Jeana Turner, Shayoon Mendeluk and many more.

A testament to this - Papa Don't Preach was named as her top three favourite designers on the Indian Runways by the Creative Head of Miss Selfridges - Yasmin Yusuf stating "Showcasing another side of Indian design inspiration, I found it beautiful, young, modern and fun" - as mentioned on

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