Ridhima Bhasin

Romantic cuts grace edgy silhouettes, subtle embroideries find a canvas on decadent fabrics, solid shades are rendered into contemporary ensembles every season. Designer Ridhima Bhasin’s eponymous label speaks a language of elegance and luxury, one that is treasured by the modern-day sophisticate. Ridhima’s unique sartorial sensibilities find expression in fusion ensembles that marry elegance and romance seamlessly in every garment. Striking the right balance between brilliant craftsmanship and Indian textiles, the silhouettes offer a cutting-edge look at the future of fashion with Indian and contemporary influences. Geometric and floral prints constitute an essential part of her sartorial signature, and the designer offers newer iterations every season. The mirrorwork dupatta serves as another signature creation which has been widely loved by her patrons. Synonymous with all things contemporary, feminine, bold, edgy and flattering, the Ridhima Bhasin muse is a young and bold woman who is confident in her own skin. “I like to stick to my roots and offer a sense of cohesiveness throughout my collections by experimenting with my signature styles each season. My designs are a blend of traditional Indian aesthetics with moderncontemporary silhouettes that has helped my label carve its own niche,” says Ridhima. The collections offer a wide array of fresh looks that are reflective of the demands of the Indian market, retailing out of the best stores nationwide and internationally. In addition to a flagship store at Defence Colony in New Delhi, Ridhima Bhasin’s retail presence comprises of Aza Mumbai (Bandra, Juhu, Altamount), Aza Delhi (South Extension, Ambavatta), Ogaan Mumbai (Kala Ghoda), Ogaan (Hauz Khas Village, Emporio Mall), Elahe Kolkatta and Elahe Hyderabad, Fuel Mumbai, Citrine Kolkata and White Maison De Couture on the domestic front. On the international circuit, her creations have claimed a spot at Bibi London, Shagun Bangkok, Le Rosh Jakarta, Touchwood London and Aashni & Co. Ridhima Bhasin’s collections are also available online on Ogaan.com, Aza.com, Aashni & Co. and Little Tags (kids’ collection).





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